OLED (Organic Light-Emitting Diode), as a leading representative of third-generation display technology, has become the mainstream display solution in consumer electronics and smart devices since its industrialization in the 1990s. Thanks to its self-emissive properties, ultra-high contrast ratio, wide viewing angles, and thin, flexible form factor, it has gradually replaced traditional LCD technology.
Although China’s OLED industry started later than South Korea’s, it has achieved remarkable breakthroughs in recent years. From widespread adoption in smartphone screens to innovative applications in flexible TVs and automotive displays, OLED technology has not only transformed the form factors of end products but also elevated China’s position in the global display supply chain from a “follower” to a “parallel competitor.” With the emergence of new application scenarios such as 5G, IoT, and the metaverse, the OLED industry is now facing fresh growth opportunities.
Analysis of OLED Market Development
China’s OLED industry has established a complete industrial chain. Midstream panel manufacturing, as the core of the industry, has significantly enhanced China’s supply capacity in the global OLED panel market, driven by the mass production of advanced Gen 6 and higher production lines. Downstream applications are diversifying: OLED screens now cover all premium smartphone models, with foldable and rollable displays accelerating in popularity. In the TV and tablet markets, OLED is gradually replacing LCD products due to superior color performance and design advantages. Emerging fields like automotive displays, AR/VR devices, and wearables have also become vital application areas for OLED technology, continuously expanding industry boundaries.
According to the latest data from Omdia, in Q1 2025, LG Electronics maintained its leading position in the global OLED TV market with a 52.1% share (approximately 704,400 units shipped). Compared to the same period last year (626,700 units shipped, 51.5% market share), its shipments increased by 12.4%, with a 0.6 percentage point rise in market share. Omdia forecasts that global TV shipments will slightly grow to 208.9 million units in 2025, with OLED TVs expected to increase by 7.8%, reaching 6.55 million units.
In terms of competitive landscape, Samsung Display still dominates the global OLED panel market. BOE has become the world’s second-largest OLED supplier through production line expansions in Hefei, Chengdu, and other locations. On the policy front, local governments are supporting OLED industry development by establishing industrial parks and offering tax incentives, further strengthening domestic innovation capabilities.
According to the ”China OLED Industry In-Depth Research and Investment Opportunity Analysis Report 2024-2029″ by China Research Intelligence:
The rapid growth of China’s OLED industry results from the combined effects of market demand, technological advancements, and policy support. However, the sector still faces multiple challenges, including competition from emerging technologies like Micro-LED. Looking ahead, China’s OLED industry must accelerate breakthroughs in core technologies and build a more resilient supply chain while maintaining its current market advantages.
Post time: Jun-25-2025